Opening an online store can be a great way to make money, and with the help of social media, it can be even easier.
Your social media accounts can do wonders in getting the word out there about your store so more people can be intrigued by what you are offering.
If you have an online store but limited social media accounts that you do not update frequently, then you are missing something that can be incredibly beneficial to your business. Now is the time to dust off the cobwebs and put them to work.
No onto the good stuff, here are some tips on how to use social media to drive traffic to your online store.
Use social media to create a buzz
Post about your store on social media, and make sure to use hashtags and keywords that people will search for.
You can also run ads on social media platforms like Twitter and Instagram, as well as check out what Twicsy Instagram followers and other similar services can do.
Make sure the posts you are putting out there are eye-catching and include a call to action such as “Click the link to shop now!”
If you add a fun tagline with them or present stunning visuals that engage the viewer into looking at it more or clicking further, then you are going to get a good amount of clicks on your post, so keep that buzz going where you need it.
Use social media to build relationships
Engage with your potential customers on social media. Respond to comments and questions.
Show that you care about your customers and their experience with your store. If you build relationships with your customers, they will be more likely to buy from you.
You can also build relationships with other businesses and brands that have the same style as you. Through this, you can make more connections and do brand deals that could raise your visibility as well as theirs, which will benefit both sides.
Use social media to offer promotions
People love a good deal, so use social media to offer promotions and discounts. You can also use social media to run contests and give away prizes. This is a great way to get people interested in your store.
Think about what promotions you want to do and how you can weave them into your content.
Referring back to the previous point, you can use other similar businesses to help with these promotions and contests by providing 2 sets of products or content that can get people talking and interested.
Use social media to share your content
Make sure your website has share buttons so people can share your content on social media. You can also post links to your articles or products on social media. If you have good content, people will be more likely to visit your store.
This is perfect for when you have sales or offers available. Blasting that all over social media will get customers’ attention and show them that you care about their needs and their wallets! You want them to see and buy or see and share.
Using social media in the right way will drive traffic to your store, but you need to be consistent, you need to show that you are front, and center and you care about your customer’s needs as well as growing your business in a positive and progressive light.
You do not want people to feel like you do not care as much and that all you are doing is putting out products left, right, and center for people to look at but not then engaging with them to keep them coming back and feeling excited about what is going to happen next.
Give them something to look for, make them want to go to your website through your social media sites, you will be able to build on what you are producing and feel proud about it.
With a little help from social media, you can have a successful online store in no time.
